CREME CARAMEL ICON DESIGN

Client was looking to streamline their look and possibly move away from the icon, “Dapper Dan” the custard man. They are a filipino-owned custard business in Los Angeles. Looking to further incorporate their heritage into the brand, I designed an icon based on the sun on the flag seen above, mixing it up with the custard man’s spoon. This evolved into using with or without the sun’s face, and used on the building’s exterior, interior, menus, etc.