LOVE BEAUTY BUNDLE FOR CVS
Asked to create a Valentine’s beauty box for CVS. Part of my concept to the client was to use CVS’s corner-radius heart as a shape for the box.
THE DESIGN- I focused on CVS’s signature corner-radius heart, making Valentine candy hearts with playful, youthful words and using the heart to replace the “o” in “love.”
CUSTOMER ENGAGEMENT- More than ever, social media has given us a window into customer engagement through unboxing. Messaging added on unused real estate (“You’re Beautiful” printed inside the lid) can create moments of delight and surprise. These details boost shareability, reinforce brand personality, and deepen customer loyalty.