http://www.lakindesign.com/work-avenue daily 1.0 2022-05-03 https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1651423427534-TY96XL9B7WN7X2HOQVA5/Screen+Shot+2022-04-30+at+4.29.36+PM.png Work https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1651435983487-8L2JVTDFFVZKSRZSLF60/watercolor_process.jpg Work *My watercolor process is rather organic. I hand paint/watercolor the pieces, scan them and then arrange them in a digital collage. In the final die line stages, much of these are re-composed to create a visual harmony. https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1651432303413-B0Z7Y9QUIEP55JZGGTAS/Screen+Shot+2022-04-30+at+4.29.29+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1651432757780-TPMP8NE3QV8AL0EL64PK/Screen+Shot+2022-04-28+at+5.33.42+PM.png Work https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1651432743254-PEABZTJCHHWAD9E3WIX1/Screen+Shot+2022-04-28+at+5.28.11+PM.png Work https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1651432876170-0NL6FDCDH3GZR5QSWS5B/Screen+Shot+2022-04-28+at+5.36.37+PM.png Work https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1651361895868-NRN4W9V2L47PX3QEYZ2Q/Whish-Desert-Collection-Presentation_family.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1651423266776-FJ3Q49LKB853RPCH1DHQ/Whish-Desert-Collection-HERO.jpg Work https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1651438030381-9US3OXMECTEAF3D2NVGJ/FIN_BEAUMAC+LOGO9_9_21.png Work THE LOGO- This logo would capture Beau’s Boston heritage, the feel of a real New England bed and breakfast (hanging shingle), his love for simple and delicious food, and his signature hat. https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1651437525845-08MLK0GNNH3IAI7STOF7/Screen+Shot+2022-05-01+at+1.26.56+PM.png Work https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1651439636077-PR91JQLWH3FIGZRMZGOA/beau-mac-2-pack-2-lb-gourmet-black-truffle-mac-and-chee-d-2022010415380986_798214_alt1.jpg Work https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1651439644277-H5BH8M9C29XHMA53J1GI/Screen+Shot+2022-05-01+at+2.09.32+PM.png Work https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1615330136398-WK2WD8WBYTDUCIKR2EIC/MASON%2BB4_2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1615330562036-WEOGJS2XWLA82MFBZET9/MASON%2BCOLLAGENB4_2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1615330469770-VP9QFZF4UMFLM2H99Q2G/MASON%2Bafter22.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1615330788423-EZYPXM6QQNRVVF22O0E5/MASON%2Blogoafter.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1615330655412-EIT2P08U6LJWGYERAZA8/MASON%2BCOLLAGENAFTER.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1615329084530-U6L0I4VKMHNFRN0JER3H/MASONDUOSM-1.jpg Work https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1615330730039-VK3KUO56A7FF9JGD3CME/MASON%2Blogobefore%2Bcopy.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1461531927765-AEQK7GRYN2VEQ37040F2/a2_fof-library.jpg Work https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1615335061815-WTK2VQAZA7E5J2KKOX4A/sca-logo-close-up.jpg Work https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1615397920365-7WHFZRNJ8TZAGPA4WDVK/vitranew2.jpg Work https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1615398300473-SM2KT93G7TSREFWHL7O2/ULTRAPLANSM.jpg Work Ultra Plan is Hi-Health’s private label brand that consists of 150 products across 13 health categories. They needed to upgrade their product brand to not only to compete on shelf but also online. We modernized the brand, updated the logo and carefully color coordinated the products to provide uniformity and reduce customer confusion. https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1615399177243-VXAVGF2P9JEH9VH9M5B6/TYPHOONSM.jpg Work https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1615399352080-M41K135RD1LGNY0YO3BA/CHIMESM.jpg Work - CHIME PROBIOTICS Hi-Health wanted to enter the growing probiotic market and needed a brand to compete. We established the name, then designed the brand around the calmer softer elements that probiotics provide. Each product was assigned a unique color that could merchandise on its own, or collectively for colorful, vibrant shelf presence. https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1615400851437-BZO4FFZ1F2GIRNVEDR9Z/papyrus+cards+group.jpg Work https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1615502184860-7QCSN2VZWCM0USEUWMVG/FIN+model+shot-dig+and+captain+copy.jpg Work - THE BARKMINSTER FULLER DOG HOUSE Once in a while, you get an opportunity to really think out-of-the-box, pie-in-the sky. The Barkminster Fuller was such a project. It was a dog house design and build competition benefitting the Arizona Humane Society. I partnered with my good friend and fellow industrial designer and engineer, Ted Lubin, and my husband. All fans of the designs of Buckminster Fuller, we decided to embark on our dog house build as a tribute to his well known structures. The extremely complex and accurate product result is pictured here. If you’d like to read more: https://mlscottsdale.com/design-for-dogs-custom-designed-dog-houses https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1615332369041-FS94IKOYM932704RCZAX/NMKSM.jpg Work Customer Branding, Logo Design, Print Design, Website Design, Social Media Design While working with my business partner under our boutique agency, Blue Dot Branding, we had the pleasure of working with notMYkid. notMykid has been inspiring positive life choices for youth for more than 20 years with a mission to empower and educate youth, families, and communities with the knowledge and courage to identify and prevent negative youth behavior. They were seeking a complete brand refresh across their multitude of platforms. Their brand needed to remove the fear and stigma relating to their sensitive topics and represent the breadth of their programs and widespread youth outreach to attract donors such as corporate CEOs, school administrators, local and national politicians, parents, grandparents, and all community members. Today, notMYkid is well on its way of becoming the national leader and authority of helping youth overcome challenges. See www.bluedotbranding.com for more info. https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1651191429499-K2RHJKHTFZVJDNTJVPGR/DarABOUT2%2Bcopy.jpg Work https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1651433829779-KQZT18OHJ9P3FJGISANX/Whish-Desert-Collection-HERO.jpg Work https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1651433829779-KQZT18OHJ9P3FJGISANX/Whish-Desert-Collection-HERO.jpg Work https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1651440637152-36MMX5KZG1SDORO2NE6W/Screen%2BShot%2B2022-05-01%2Bat%2B1.26.56%2BPM.jpg Work https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1615329084530-U6L0I4VKMHNFRN0JER3H/MASONDUOSM-1.jpg Work https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1461532558867-Q95KBI2MV1NGY3KDXZYM/lgonew2U.jpg Work https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1461534225663-F5EHM3I6M87SXCIXEMN7/oliwa_rendering_FINAL.jpg Work https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1461542316292-1YE5CIQ2AK6I3ID22BXQ/thinkbig2.jpg Work https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1461692842565-K3BH2D9EZ7XLN8KHMSRU/a2_hope-box-texture.jpg Work https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1461801921018-0A3NBSP34HRV8ALHHTCB/SPARKLING+BERRY+9_8_15_FLAT.jpg Work https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1461815995946-EQGVJFHGY4ZGIKBEN7XB/1913712_10153267201442581_1167809534594533589_n.jpg Work https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1462233090184-E8J3TFXP8KBLFOCDKFTD/PETSMART_halloween.jpg Work https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1462233452447-PL0KCBB9IFAII41ULYM7/a4_cookexchngehol2013.jpg Work https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1462234281246-LPRRMMVP8FXJ71Y9GUYE/ceramics2.jpg Work http://www.lakindesign.com/cd-design daily 0.75 2021-03-08 https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1615243103817-0OYKEWEW17OFPK650SX7/CD_HUMAN_.jpg CD DESIGN https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1615243103817-0OYKEWEW17OFPK650SX7/CD_HUMAN_.jpg CD DESIGN http://www.lakindesign.com/about daily 0.75 2021-03-17 https://images.squarespace-cdn.com/content/v1/571c4bf37da24ff057b4de3e/1461541917450-96AG66B09G01VHA0SG9R/image-asset.jpeg About Rachel Lakin