HI HEALTH: VITRA PROTEIN POWDER Vitra Plant Protein was a new product for Hi-Health and they needed a brand design that would differentiate it from the crowded plant protein space. This is a very clean product with a simple ingredient list, there
Logo Design The logo design resulted from the 4 clovers that is used in the product branding. The single petal over the “i” in the logo connects the concept story and brand design.
Detail Behind The Design Since this is a clean, plant based protein powder, we needed to create a quick visual to convey the clean ingredient story, and a visual “peek” to what’s inside. A four-leaf clover design depicts the four natural grains i
Brand Design The end result is an approachable design that generated curiosity and interest that differentiated it on shelf in the overcrowded and cluttered protein marketplace. When designing, we focus on the importance of understanding the clie
Retail Merchandising Design The Vitra’s retail merchandising display needed to represent the product’s clean, natural story, to draw consumer interest and curiosity. Using the existing store display assets we designed a customized display integra
Print Design Vitra required a sophisticated printed brochure for its features and benefits. We designed a 4 panel fold out piece and chose a heavier, textured paper to align with the natural elements of the brand story.
Brand Extension Design During our design phase, we created conceptual product designs to provide a visual for the potential of an expanded collection.
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